Have You Heard of Jane??

Jane Iredale has branded itself as ‘the skincare makeup’ and with good reason! With everything from mineral makeup to nourishing skin care, it is the most preferred makeup line by estheticians around the world. Greater Than Sparrows has the distinct pleasure of being able to offer this amazing make up exclusively to you!

Let’s talk a little about the founder of Jane Iredale… 

Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits. Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve.  That’s why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional.  Her goal is to make products that look good, feel good, and are good for the skin.  Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.

She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence. Jane’s success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.


Greater Than Sparrows carries all of the above listed best sellers, plus so much more! Call 804-379-4000 or come by today for a complementary foundation color match, or book a full make up service and get the benefits of a one on one make up lesson from one of our talented staff. We are always available to answer questions and be sure to add your email to our mailing list to receive the latest updates, specials, and upcoming events!

Our staff looks forward to making you feel like royalty!



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